A Study On Lift Labs - 1506 Words

Liftware Spoon Background Lift Labs is a company founded by Anupam Pathak which developed a spoon called Liftware Stabiliser (Rushe, 2014) which is designed to counteract the the physiological tremor and shaking associated with Parkinson’s disease (Neckar, 2014). The company was acquired by Google in September 2014 and integrated into the life sciences division of Google X (Dougherty, 2014). The Liftware stabilising handle (which can attach spoon, fork and soup spoons) contains motion sensors (an accelerometer) (Gruneisen, 2013) that detect hand motion, and a small onboard computer distinguishes unwanted hand tremors from the intended movement of the hand. The computer directs two motions in the handle to move the utensil attachment in the opposite direction of any detected tremor, therefore counteracting any tremors, stabilising the utensil (Liftware, 2014) and reducing the shaking by up to 70% (Mashable, 2013). Google launched the spoon in November 2014, costing $295 USD (Rushe, 2014). Opportunities identified in the Market†¨ When developing a new product or service it is important to consider the opportunities in the market. In delivering new or innovative products into the market, firms must employ a series of activities that are outlined in the New Product Development process (Koen et al, 2007). Peter Koen et al. provides a five-step front-end activity called front-end innovation: ‘opportunity identification, opportunity analysis, idea genesis, idea selection, andShow MoreRelatedDementia and Parkinson ´s Disease Essay731 Words   |  3 Pagesdevices in public or trying to eat with them in the presence of others. San Francisco-based company Lift Labs recently developed a type of electronic utensil (called Liftware) to help offset the effects of tremors using stabilizing technology. 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More people should think this way because the world needs these companies to survive and it would be economic suicide to shut just oil and gas dow n, look at what is happening rightRead MoreThe Environmental Technology Program At S.a.i.t955 Words   |  4 PagesThe program that I have choose to study is the Environmental technology program at S.A.I.T and this is important not because I want to shut down all the â€Å"dirty energy† companies that work in the oil and gas or coal sector but because I want to make them better and more sustainable so that the resources will last longer. More people should think this way because the world needs these companies to survive and it would be economic suicide to shut just oil and gas down, look at what is happening rightRead MoreSaving Game881 Words   |  4 Pagesmove the cup with another clip we can get the lifesaver which is under the cup with another paper clip and we sort of push Fred in the lifesaver until we got him inside of it completely ! 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